All-round Atunas - Your Friend for the Outdoors
After nearly 50 years of experience, in addition to providing various outdoor and recreational, Atunas hopes to give back to society as an enterprise. In August 2012, the Company founded the “Atunas Outdoor and Sports Foundation” to support the promotion of safe outdoor activities such as mountaineering, cycling, water activities. The Foundation’s outstanding achievements have been recognized with the “Sports Activist Award Gold Class” by the Sports Administration of the Ministry of Education for many years.
Only Taiwanese People understand what Taiwanese People Need
Growing up in a family that loves outdoor activities, Chairman Chen Kun followed his parents as they explored the mountains and seas since he could remember and started to have a passion for the outdoors. This background helped 程鯤 look towards running a “healthy brand” that belonged to the outdoors of Taiwan after he entered the workforce.
More than 70% of Taiwan is mountainous and the island is surrounded by the sea. Chen Kun, who loves the outdoor life and Taiwan’s ecology, has climbed Taiwan’s highest peak, Mountain Jade (3,952m), a total of 12 times. He personally led the Atunas Seven Summit Mountaineering Team to get started on the Seven Summit Project and climbed Mount Elbrus (5,642m), the highest peak in Europe. Chen Kun believes that experiencing it personally and contacting consumers on the front line is the only way for the Company to truly meet the needs of the consumers. Atunas has set up store locations throughout Taiwan and organizes various outdoor activities to help people get closer to nature every year. The Company explores the forests in person during the holidays to see/listen to consumers through a vast range of channels and develop better outdoor products.
Atunas loves adventures and likes to explore the vitality of mother nature. For Chen Kun, “Atunas” is the combination of a love for Taiwan along with his own interests and preferences, and then the combination is realized through practical action to create a professional brand that is most suitable for Taiwan’s environment and the needs of Taiwan’s outdoor enthusiasts.